Author name: Jazib

This is an SEO case study of how I helped this Plumbing Client grow organic traffic from 0 and rank first page on google through my monthly SEO service and outrank many competitors on Google in a semi-competitive plumbing niche. For security and privacy considerations, I will not disclose the website or keywords, as I have in previous case studies. However, in this article, you will discover a summary of how I achieved the outcomes, as well as several screenshots to prove it. Project Background The client runs a local plumbing business that provides various relevant services such as plumbing repair, plumbing repair cost calculator, how much does a plumbing repair cost, and many more. They approached me after launching their new website to rank on page 1 of Google nationally for the services they offer and grow the overall brand awareness through Google search. The website is built using WordPress and they had been running some Google and Facebook ads before approaching me. Challenges The project faces a couple of challenges as follows: The Campaign Here are the overviews of how I approached the campaign: Technical Optimization The first step of the process was to dial in the technical aspects of the website. Since the client’s site uses WordPress, a lot of basic technical stuff was already covered. A couple of things such as page speed and site structure optimization needed to be done and then we’re good to proceed to the on-page. On-Page Optimization After completing the technical optimization, we then moved on to the on-page part of the website. First, a proper about us page was created to highlight the credentials of the Plumbing Service. This includes things such as their background, Plumbing experience, and work he done. The goal here is to establish strong EEAT signals to Google, showing that the brand can be trusted. Then we moved to the traditional keyword research – finding all the relevant keywords for the service and blog articles. This process was also done along with the client to come up with keyword targets that are relevant to what they do, keeping in mind what people are searching for. We then proceed to create these pages and start optimizing them. Some on-page strategies involved are: Making sure that you have your main keywords and other semantically relevant keywords higher up on the page is important for Google to understand what your page is about By making sure that each sentence is properly optimized using semantically relevant keywords based on reverse engineering the competitors and using a proprietary tool that I created. You can use on-page tools like Surfer-SEO to help with the process. Making sure that I have used the right frequency of each keyword on the page. For example, for the word “plumbing service”, I made sure to check the competitors’ average and see how many times I should use this word. You can again, use tools like Surfer SEO, but there’s no hard rule for this. I’d like to keep it a little lower than the average to avoid over-optimization. As we keep on adding blog posts to help drive additional traffic and build brand awareness, I also made sure to group relevant topics into clusters and pillar pages, based on the main services that the client provides. Then properly internal link the articles in a very logical way, keeping in mind the contextual relevance. Specific data points are much easier for the NLP algorithm to extract entities and understand the meaning behind the passage as compared to words. Off-Page Optimization Besides the SEO that I was doing for the website, the client is also running Google and Facebook ads to help build brand awareness and grow brand signals. User engagement and brand signals are some of the biggest ranking signals. Other off-page SEO activities include: Overall, we didn’t build a lot of links as the brand signals and strong on-page were enough to skyrocket the site’s ranking and survive past multiple Google algorithm updates. Want To Get Results Like This? Are you looking for either an SEO service? Get in touch with me today and let’s see how can I help you.

This is an SEO case study of how I ranked a local dental HVAC client #1 on Google in under 3 months for his main keywords along with other related service keywords in the local area. Just like any other of my case studies, I’m not going to reveal the website and keywords due to security and privacy reasons. But in this article, you will find some of my overview process of how I went about achieving the results along with various screenshots proof. Project Background The client had just opened his new dental clinic in January 2023 in one of the State of US and reached out to me for a web design and SEO service. There have been some established Competitor ranking on the first page of Google. The goal of the project was to have a fully functional website that’s responsive and easy-to-use, and to rank the website on the first page of Google within 3 months as per the budget. The client was one of the best clients I’ve worked with as he was very easy-going and cooperated with me well throughout the process. Challenges One of the biggest challenges of this project is to rank the site within 3 months time frame, going against some of the established competitors in the niche. The area isn’t that competitive and the scale of difficulty is low-medium. But nevertheless, we had limited time and doing SEO nowadays with fixed timeframe is a challenging task. The Campaign Here are the overviews of how I approached the campaign: Technical-Sound Website Right from the beginning, I made sure the website is well-built and technical-friendly. This includes things like making sure the website is mobile-friendly and secured, making sure the site speed is lightning fast, and most importantly, making sure that the architecture of the site is easily crawlable for Googlebot and that it can crawl and index the pages easily. On-Page Optimization Next up is to focus on the on-page obsessively. What I mean by “obsessively” here is to optimize each and every detail to the tee. This includes things like: By structuring the page in such a way that there are logical connections from one section to another. For example, I started the page with the introduction to service and company, followed by the services provided, then reasons to hire the company, etc. All these subtopics are important for service pages as they answer the questions related to the intent. By making sure that each sentence is properly optimized using semantically relevant keywords based on reverse engineering the competitors and using a proprietary tool that I created. You can use on-page tools like Surfer-SEO to help with the process. Making sure every other page on the website is internal linked up to the main page to form a semantic connection for the overall topic on the website. For the anchor text, I mainly used the exact match keyword and partial-matched keyword. Making sure that I have used the right frequency of each keyword on the page. For example, the word “hvac cleaning”, I made sure to check the competitors’ average and see how many times I should use this word. You can again, use tools like Surfer SEO, but there’s really no hard rule for this. I’d like to keep it a little lower than the average to avoid over optimization. This is a special tactic that I used to help Google understand the website’s entity better by essentially connecting the website to other properties via links and have a proper about us page to ensure that Google understand what the site is all about. What you can do here is have a proper about us page, with proper introduction to the business and things you do. For example, you can use the sentence like: “We are ABC and we offer XYZ”. Use a simple sentence and tell Google who you are and what you do. Another thing was to have a clear business name, address and phone number, along with the dentists information and background for EEAT. One thing I’ve also done after the web design process was to refine the design elements on the page to make sure they are consistent in the flow and all the sections and areas are connected without breaking the semantic connection from one area to another. Off-Page Optimization Once the on-page of the site is ready, next is to start looking into off-page factors. Some of the things that I did are: User signals and brand engagement is one of the biggest ranking factors there is. So right from the start, I asked the client to run a cheap Google Ads campaign to quickly build brand awareness which ultimately worked well and this has brought in brand searches, engagement, and traffic signals, which have been helping the site to rank quicker. Off-page reviews and what people say about your site (entity) is another important ranking signal for local SEO. So, I asked the client to ask his clients to leave positive reviews on some of the big directories in the local area. After a great on-page, branding and citations, the site has quickly gained a lot of rankings and all I needed in the end was a small push from some high-quality backlinks. For this project, I just focused on a few high-quality PBN links which provide enough power and link juice to skyrocket the ranking even further. Google Business Profile Google Business Profile (formerly called Google My Business) was neglected from the project because the client has had some issues with the verification and address. So this will be carried out in the future. Results Here are some of the screenshots from Google Search Console from the client.