What are local SEO services, how will they work, how they help your business, and how they will help you reach more potential customers?
What is SEO?
To Market your business online using local SEO, you must know the meaning of Search Engine Optimization (SEO).
SEO is a process of growing website traffic from organic search results. If you are unfamiliar with Search Engine Optimization (SEO), the easiest way to explain it is it helps websites and pages to rank higher in search engines such as Google. Ranking higher in search engines increases the potential for the customer to discover your website and your products or services. Using Search Engine Optimization (SEO), you can reach more potential customers or clients wherever in the globe.
The goal of Search Engine Optimization (SEO) is to help you get to engage with an audience. But, if your business is retail or local with a physical store, you might want to get visible and searchable to customers or clients near your store location first before trying to expand globally. Hence, you must optimize your business in local search to get more customers ready to shop near your area.
Physical store & local SEO services
If you are a business owner with a physical store, you should maximize the use of the World Wide Web through online marketing. There are so many tools to use in online marketing, and one of these tools is called local SEO. If you are wondering how you can do local SEO, do not fret because we are in a digital age and there are a lot of local SEO services that can provide you a good service and help reach your potential customers.
Contrary to the popular belief that having a physical store won’t get much attention compared to e-commerce, the web is a big help in enabling business owners to discover more online campaigns and reach out to more potential customers. The online marketing campaign using local SEO helps retail store owners gain, attract, lure, and encourage customers to visit their local store.
Though the competition is tough between local stores and e-commerce, if store owners maximize the use of the web, use it wisely, and design the best strategy such as using local SEO strategy, the business will boom and succeed. More customers will be lured and encouraged to visit the local store. The more in-store customers the more revenue, however, one of the most important things to make this possible is that the local store must be searchable and visible since shoppers want to make the products or services near them. To get better visibility online when shoppers search for your store or product, local Search Engine Optimization (SEO) is the best strategy for this.
Local SEO is the process of making your website rank in local search engines. Local SEO helps your retail or local business be visible to shoppers within your geographical area. Understanding what local SEO is and its benefits to your business, yet still, you do not know how to start and how it is being done, you might want to consider hiring an SEO specialist or an agency that offers local SEO services.
How do local SEO services help local businesses grow?
Almost all people around the world are using smartphones and using this in searching for products and services near them, thus, we can say that this is a better opportunity for your local business to engage with potential customers near your area.
Today, it is very easy to search for specific products or services using smartphones. Whenever you try to search in google for a specific local product or service even if you don’t include the city name or location area, it will show you the nearest store location where you can buy the products. The location of the store changes as you also change your location, and this is what we call Search Engine Result Pages (SERPS). This is one of the things your local SEO service provider will work out to help you grow your business.
By doing or hiring local SEO services from an agency or Specialist you can expect the following:
- Online visibility of your product will increase for local shoppers
- Gaining better visibility online for local shoppers will also increase your website traffic.
- Increasing web traffic will also increase in-store customers.
- The more in-store customers the more sales conversions for your business.
- With local Search Engine Optimization (SEO) you get to target a niche that will respond better to your online marketing strategy.
The best thing about local SEO is that it focuses on your target geographic area. This will help your audience to easily search for you online.
What is the difference between local pack and organic search results?
Given their placement near the top of the page and their association with local searches, there is often confusion between pack results and organic results. However, it is important to understand the difference between the two.
Local pack results
The section known as the 3-pack results, which appears at the top of Google search results, showcases local businesses relevant to the search query, surpassing the organic results.
The search results are presented in a map format and provide specific information about each business, including its address, business hours, and contact details. Additionally, each result is accompanied by a star rating, making the 3-pack section highly valuable for attracting local customers.
Optimizing your website for Google local pack results
- Ensure that you take ownership of your Google My Business (GMB) listing.
- Include comprehensive details about your business when updating your GMB listing.
- Validate the location of your business
- Ensure that your business information remains current and regularly updated.
- Responding to online reviews, irrespective of their positivity or negativity
- Enhance your listing by including images of your store and products.
Organic results
Organic results, like local pack results, are determined by the search query but are typically displayed below the 3-pack results. Unlike local pack results, organic listings do not provide comprehensive business information such as contact details, hours, and star reviews.
When discussing SEO, the focus is often on organic results, and this perception is accurate. Enhancing organic search results serves as the fundamental aspect of SEO.
In summary, it is essential to prioritize both types of results. Ranking in both sections, local pack and organic, can significantly enhance your business’s visibility in search results. While each type requires distinct strategies, both are equally crucial in attracting customers to your local store.